CONCEPT AND DESIGN BRIEFThis is arguably the most important phase: the definition of a new product or a new range. Innovation based on company’s tradition and strengths while concealing the weaknesses leads to better boating experience, to increased value of the product and increased market share.
DESIGN AND STYLINGThe quality and level of design, equally on exterior as inside, is an increasingly important element of the purchase decision. Our in-house designers offer excellent styling work – or, if needed to achieve the desired design flavour, in cooperation with the yard’s styling department or a chosen exterior designer.
Our experience in work with a wide range of world’s best creative design talent assures smooth integration of in-house or exterior design work in the development process.